Dr. Eric Baas is a co-founder and principal of iCare Advisors, LLC and the co-owner of Sight Optical in Chicago and Union Eyes in Lemont, IL. He is also the Practice Management Curriculum Coordinator at the Illinois College of Optometry (ICO) where he teaches the Business of Optometry course and Private Practice Simulator elective. Dr. Baas earned his Doctorate of Optometry degree from ICO and went on to complete a residency in Primary Care and Ocular Disease.
Upon finishing residency, Dr. Baas continued to work as a clinical instructor at the Illinois College of Optometry while simultaneously opening a private practice cold in a busy metropolitan area of Chicago. A few years later, he played an integral role in the design, development, and operation of the Rosenbloom Center, which is a state-of-the-art 5000 square foot clinic dedicated to the eye care needs of the aging population and visually impaired. He is the former Chief of the Alfred and Sarah Rosenbloom Center on Vision and Aging at the Illinois Eye Institute and the Director of Continuing Education at ICO.
In addition to teaching practice management at ICO, Dr. Baas is actively involved with the Private Practice Club as well as the Sports Vision Club, serving as the team optometrist for the University of Illinois-Chicago. He is also the 2016 Young Alumnus of the Year at the Illinois College of Optometry. Dr. Baas brings extensive knowledge and experience in financing, location analysis, lease negotiation, and practice design to the iCare Advisors team.